Updated June 1st, 2020
What SEO Tools Should You Be Using in 2020?
To create an effective search engine optimization (SEO) strategy, you don’t only have to be knowledgeable in digital marketing or have an SEO expert on your team. You should also use the right set of tools for the purpose.
Obtaining good SEO results is a mix of the right keywords, original content, website that is perfectly optimized and provides a good user-experience as well as valuable information.
If your website is optimized, then you have the key to get to Google’s first page. And once you’ve managed to do that, your business is much more likely to succeed, get customers and clients, and increase your profit.
Inserting Keywords in Your Content in the Final Step of SEO
Your SEO starts with the choice of your web hosting provider, the platform that you’re going to use for your website, and in the end, the overall digital marketing strategy.
Nowadays, there are many platforms and website builders that have built-in SEO plugins or systems that help you build an SEO-friendly website (check out the list on MyBestWebsiteBuilder.com). Wix, for instance, helps you adjust your site and checks all the SEO signals before you actually put it live online.
WordPress’s plugin, Yoast SEO, gives you a green or red light before publishing any content on your site. This will help you insert keywords, make the content easier to read, and enhance the overall user-experience.
Also, there are many web hosting providers that can help you get through the link-building process of establishing authority and guarantee that you get good results from the whole process.
Web hosting providers that are specifically created to host your network of multiple sites, also known as Private Blog Network (PBN), are SEO/ PBN hosting providers. These types of hosting providers will keep your network safe, so it isn’t discovered by the search engines.
This is the only way in which your grey-hat SEO network and link-building strategy will be successful. If you want to read more about PBN hosting providers and the specific services and features, you can read reviews from Private Blog Network.
Last but not least, the final step of SEO is optimizing your content and images to be SEO-friendly. Your content can be optimized by doing keyword research with free tools like Google Keyword Planner or Keywords Everywhere.
Your images can be optimized if you optimize their size, just so the image and your website load faster. Also, you should update the “alt text” of the image, filling it in with a proper description.
So, if for whatever reason the image can’t be loaded when a user approaches your site, they will be able to read the description. This is also the text that search engines read and use to figure out what the image is about.
Nevertheless, as you might see, there are a lot of tools that will help you obtain good SEO results. Some of them are implemented in website builders, others in website hosting providers, or you might need the tools for keyword research to optimize your content and images.
We’ve made the research so we can share with you the most popular and free SEO tools that will be useful for you in 2020!
You can use the Page Speed Insights to check the speed of your website and know the exact loading time for desktop and mobile. From there you can go and enhance the speed of your site, and make sure that your site loads in less than 3 seconds. Your website speed is a ranking factor by Google for both desktop computers and mobile devices.
You can also use both Bing webmaster tools and Google Search Console to obtain good SEO results. Many website owners focus on Google Search Console (GSC) that they actually leave out the SEO directions by Bing. Right after Google, Bing is the second source for getting traffic. Some of the tools that the Bing webmaster offers are: monitor site security, crawl and indexation performance, keyword research, and SEO recommendations.
By using this tool, you can check how your business looks online. There are 10 different sources that Moz uses to show you this, including Google, Bing, Yelp, Facebook, etc. Once you get the results, you also get a list of what should be fixed and complete any potential inconsistencies.
Keywordtool.io is a tool for keyword-generation ideas. Once you enter a keyword in this free app, you’ll get a list of valuable keywords similar to yours, the most frequent questions users type in the browsers, and useful long-tail keywords.
The backlink checker is used for link analysis. Ahrefs backlink checker will immediately reveal the top 100 backlinks of any website. This is a great way to check out your competitors and see where they get their valuable backlinks from. Ahrefs also has a huge range of other features that make it one of the most used SEO tools. You can do almost anything you need in the field of SEO with this tool and it allows you to track multiple websites.
All of your website web statistics and insights will be placed in Google Analytics. By using Google Analytics to get insights into your marketing campaign, you will figure out which keywords are bringing you organic traffic and what part of your strategy doesn’t seem to work. Later on, you can focus on what really works and exclude the techniques that aren’t bringing you worthwhile results.
Through the Ahrefs SEO toolbar, you’ll get access to the instant SEO metrics of any page and any keyword search. You can see the traffic each website gets, the keywords it ranks for, its backlinks, and other important info.
8. XML Sitemaps
This tool will help you build a sitemap for your website. It is very simple because you should only insert the website URL and some important parameters to get a sitemap that you can upload on Google Search Console and Bing Webmaster Tools.
9. Yoast SEO
Yoast SEO will help you optimize your blog posts before publishing. All you have to do is insert the main keyword and, through the suggestions made by Yoast SEO, you’ll have blog posts that’ll rank high. The plugin allows you to optimize your titles and meta descriptions, as well as other useful information that will be useful for SEO.
Robots.txt file is like a guide to crawlers once they get to your website. This way, search engines will know which pages they’ll need to go through and in what order. For instance, you can block some of your pages so crawlers won’t be able to read them. This tool will help you generate all the Robots.txt files that are essential for your website.
All in all, the tools for SEO that we’ve mentioned above are free and can help you optimize your website for success. Most of them are tools by Google, but you shouldn’t disregard some of the others. So, if you are thinking about making some changes in your digital marketing strategy, why don’t you check out what these tools can do for you in 2020?