Everybody now loves Pay-Per-Click advertising, and this happens for a good reason. You have probably heard about those businesses that had incredible success after similar campaigns, so voices in different industries say it really is worth it. Of course, as an advertiser yourself, you know this well. But you still have to convince your clients that similar marketing efforts are truly worth it.
With a little guidance and dedication, everybody can reach impressive results with their PPC campaigns, and this is a thing you should explain to all your clients. But still, some may perceive these campaigns like a dreadful process, and cross off their list similar efforts.
Impress them with some numbers, data, and statistics and they’ll be converted forever.
Well, we all use the Internet extensively, and we turn all our attention to Google when we need specific information. More than this, nobody today purchases a product before doing their fair share of research. Being present online, and even better, being present at the top of Google Search results, will obviously help your business. And although SEO does matter and is a great method to make your website rank higher, it takes time to see results. Google AdWords campaigns show results faster, and for this reason, they have become an online marketing celebrity. Show your clients these numbers when they claim they don’t need PPC advertising campaigns.
After all, investing in PPC campaigns is a smart move, isn’t it? So, go ahead and make your Google AdWords account and get to work to enjoy those numbers.
Use this link to create your own Google AdWords account. The process is easy to understand and navigate. The whole process is guided, the owner of the account having to answer a series of questions, including the email address and your official website where the ads will link to.
Important steps to make sure you don’t skip are setting the time zone and country where you find yourself in, but also the currency.
The process itself is easy and straightforward enough for anybody to follow. The “Advanced” options will help you ensure your campaign has more success than basic campaigns. Some important extensions will make a huge difference, in the long run. For instance, you can migrate your Google AdWords campaigns to other search engines, like Bing, AOL, and Yahoo. This will help you boost your campaign’s success, making your ads visible to more people. But there are many steps you have to tackle before you start your successful campaign.
Now, that you have a Google AdWords account, you can get down to serious business. Below we’ll explain how.
Local competitors offer you a great way to figure out what works and what doesn’t in terms of Google Ad campaigns. Most probably, they have lost some money in figuring out what approach works best. And fortunately for you, you can use a similar strategy as them to make your campaigns score better.
People think that spying on the competition is unethical, but this is a common practice in the business world. As long as you don’t copy their ads word for word, and you rather try to identify patterns in traffic and sales, you’re not doing anything unethical, says Jessie Flinn, head of the marketing department at Is Accurate.
So, follow Jessie’s advice and find out what worked and what didn’t for your competition, especially if they target the same audience as you do. Look into keywords used by your competitors month after month. This is a tell-tale sign that the said keyword is a money-making one.
You know what topics and keywords work best for your client’s business. Now, you have to explore other options. Take a look at long-tail keywords. These are search phrases that derive from your exact keywords. Here are some impressive yet easy ways to come up with effective long-tail keywords.
All these help you raise your AdWords’ campaign success rates and your audience find the right products or services, at the right time. You want to use long-tail keywords because of three solid reasons:
You can use different tools to create long-tail keywords. Below are listed only several.
If you leave the same copies throughout the entire campaign, it may turn out ineffective. Try to optimize your copies periodically. This will improve the number of people landing on your ad and landing page, but also improve quality score. To master this task, use the steps below.
While this step is optional, it can make a huge difference. For instance, some extensions will make your business phone number visible, or even your location. Set these options to display different URLs to browsers. Sometimes, you have to pay for these, but this is well-invested money. However, you need a certain ad rank to use some of the most popular extensions. Below we have some of the most popular extensions.
Some platforms have a ton of templates you can use when tailoring your AdWords campaigns. Let’s see how you can make the most of your time with similar tools.
PPC ad campaigns are no brain surgery, but you want to pay attention to the steps above. There are tools and widgets that make the entire deal more manageable, but you can always use templates to take things up a notch. Whenever your clients tell you these campaigns are not worth the efforts, flash the numbers in the beginning, offer the best practice examples and success stories. You will change their vision in seconds. Show your clients how they can boost exposure and ROI, start with a small campaign and let them see how effective these advertising efforts are.
Apart from Google AdWords ads, you can also consider other PPC campaigns, too. Local Search Ads, Google Search Ads, Google Display Ads, Pre-Roll Ads and Remarketing or Retargeting as, these all work wonderfully to boost your clients’ ROI and help them improve their marketing efforts. Facebook and Instagram Ads are also great tools to leverage the power of PPC advertising. Similar ads also allow you to personalize your ads, depending on your audience and demographics, personal interests and their location.