Improving Your Website’s Visibility A Complete Guide

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Improving Your Website’s Visibility: A Complete Guide

In marketing and advertising, the term ‘reach’ is highly used and valued. It’s the number of people an advertising material or media can reach or the estimated number of people exposed to it. And, of course, the higher this metric for your site, the better.

After all, if your site can reach more people, the higher the chance that some of them will visit it. And if your site’s primary purpose is to convert leads into paying customers, having a higher reach can also raise your chances of conversion.

This is why you may want to improve your website’s visibility on the web. There are other reasons, but you should already get the point. If you ask marketers, you’ll often hear that you should apply search engine optimization techniques to make your site visible.

However, for a business owner or a non-tech-savvy person, that might sound like a bunch of mambo jumbo. Because of that, here’s a layman’s version of those methods to help you improve your site’s visibility on the internet:

Fix Any Site Errors And Speed Up The Site

Search engines usually make websites less visible on their search results page if they have many site errors and load slowly. Of course, dealing with these errors and slow-loading problems can be too much for a non-techy person.

However, there are simple things you can do to lessen the chances of having these concerns on your sites. First, make sure that the size of your images is appropriately sized for your website. You can do this by simply cropping or resizing your images.

Second, your web hosting provider or hosting account should be fast. Remember that many cheap hosting sites are slow when serving web pages, so you should avoid those.

Third, ensure you leave the necessary codes and plugins on your site. If those steps are too much for you, consider hiring professional web designers and coders from firms like to fix the errors on your website and optimize it to load faster. 

Post High-Quality Content

Having a landing, contact, and about us page won’t do if you want to become visible on the internet. One of the basics to get your website noticed on the interwebs is for you to post content regularly on your website.

Regardless of what some websites may tell you about website visibility, remember that content will always be king. And there are a lot of reasons why this is true.

Take Advantage Of Social Media

Some may say that social media accounts are better than websites regarding marketing. However, it doesn’t mean you should let go of your websites. After all, most companies still use their websites for their business transactions and sales funnel.

Instead of leaving your sites and only focusing on social media, you must make social media strengthen your site’s web presence. Thankfully, there are a lot of ways how social media can help your site.

One, you can create ads in your social media account to redirect target customers to visit your site. Two, you can advertise your website on your social media posts. Three, you can tell your audience to visit your website privately through direct messages.

You may also want to integrate your social media accounts into your site, as it can also make it easier for you to connect and associate all your posts in your sites and accounts. You should do this, as it’s one of the critical elements of a successful website.

Register Your Site On Search Engine Tools

Each major search engine companies have free search engine tools that people can use to improve the visibility of their sites. Registering your site on these tools can immediately raise the chances of your site becoming visible.

Meanwhile, if you’re truly serious about improving your site’s visibility in the long run, you may want to explore these search engine tools and learn more about search engine optimization (SEO).

Make Sure Every Link In Your Website Works

One of the ways your website becomes more visible on the web is through search engine crawlers. These crawlers are tiny programs that scour the entire internet to find all the accessible web pages.

If a search engine could crawl on a page, this page can become searchable on search engines. And to access and discover all the pages on the web, these crawlers ‘virtually click’ on every link on websites.

Because of that, one of the most important things you should do when ensuring that your website becomes more visible on the internet is to ensure that all your site’s links work correctly.


Those are some simple steps that can let you improve your website’s visibility on the web. If you finish doing all those things, you might want to learn more about SEO, as mentioned a while ago.

After all, it’s one of the primary methods that can significantly affect your site’s visibility on the World Wide Web.


Viren is having 6+ years of experience in Digital Marketing across different industries & verticles. He is in expert Paid Advertising & SEO.

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