Still Getting High CPC – Learn to Optimize CPC Cost in Automatic Bidding
In this video, you will learn about How to Optimize CPC Cost in Automatic Bidding using Portfolio bid strategies.
On portfolio bid, there is an option for optimizing CPC cost, where you can enter a min and maximum bid.
Portfolio bid strategies are automated, goal-driven bid strategies that help you optimize bids across multiple campaigns. They automatically help you reach your performance goals and provide a single place for you to quickly change bidding settings for all campaigns that use a single portfolio bid strategy.
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