What is Performance Max Campaign?
Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign.
It’s designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps.
Performance Max allows you to engage customers across Google’s channels.
With Google’s real-time understanding of consumer intents and preferences, paired with your input using audience signals, Performance Max can unlock new customer segments you may not have expected.
Data-driven attribution across channels optimizes for the most incremental touchpoints that drive customers to conversion.
Machine learning models are used to make more accurate predictions about which ads, audiences, and creative combinations perform best for you.
Performance Max asset reporting can help you understand which creatives are impacting performance and help you optimize campaign creatives to drive ROI.
New insights, such as rising search trends, can help you understand changes in performance and inform your broader business strategy.
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