Updated May 12th, 2022
8 Effective Link-Building Practices You Need to Know
Link-building used to focus solely on quality. However, it’s an entirely new ball game today. If you’re looking to develop an effective strategy, you need to be aware of the fact that you won’t see results overnight. After all, it’s a gradual and measured process, at least when it’s done correctly.
The pages where links are built — specifically their authority and quality — play a critical role when it comes to how high your ranking will be in the SERPs or search engine results pages. In this guide, we’ll discuss some of the best link-building practices you can immediately execute and put in motion.
They’re beneficial for busy entrepreneurs who are over-encumbered with a great deal of work and wish to remain mindful of the standing of their companies on the search engines. So keep reading if you want to know more.
Importance of link-building
The reason for link building’s importance lies with search engine optimisation. It’s an integral factor that most search engines use to determine search result ranking. Bing, Yahoo, and Google consider the number and quality of links that guide users to your website.
The greater the volume of authoritative and trustworthy sites that link to the online domain, the more likely it’ll appear at the top of the results and elevate its online visibility. Due to this, it’s common for a business to acquire the services of a professional link building agency like Ocere.
Apart from that, having links that point to your site increases your organic and strengthens trust in the process. People will trust a brand or enterprise if other online resources do when you get right down to it. And as we all know, trust is an integral component of any business endeavour.
Now that you understand its importance, the next step is to know the best ways to get good results. They’re not as complicated as you might think. However, they do require a fair bit of work. Here are a few practices in link-building you should know:
1. Be strategic when guest blogging
The traditional method of mass posting for guest blogs for the acquisition of links no longer works. It’s pointless to post on sites that aren’t relevant to your company’s niche or are devoid of authority because it won’t generate the intended results anyway.
Simply put, this style isn’t enough to get backlinks. Today, search engines are more intelligent than they ever were, and they can see whether or not your blogs are adding value. For this reason, you’ll want to start off on the right foot to maximise your returns.
With that in mind, those who want to reap all the benefits of guest blogging must be authentic and strategic in their approach. Always strive to produce unique content pieces like case studies, and don’t forget to ensure that the site is both authoritative and relevant.
By selectively guest blogging, you’ll be able to get higher rankings, improve traffic, and gain qualified leads.
2. Produce infographics
Infographics remain as effective today as they once were in the past to develop a link-building strategy. The best part about it is that they’ll continue to generate traffic for you and allow you to earn more quality links in the process.
With their ability to attract attention, draw in more users, and enhance your search engine optimisation efforts, creating infographics is a tactic that no business can ever be without.
3. Social media is a must
No one can deny social media’s impact on marketing, and it can potentially be a significant boon for any link-building plan or guest posting strategy. If you fail to stay active across all relevant platforms, then you’ll miss out on opportunities to enhance your visibility on the World Wide Web.
So make sure that you regularly post content, share new material, and update your status. Being active on popular social networking sites will improve user engagement with the brand.
Additionally, social media channels will enable you to reach a broader audience. As a result of the exposure, more people may share your posts, bolstering your online presence and increasing your traffic volume.
4. Leverage broken links
Those who are too busy to produce new posts constantly may want to consider leveraging broken links. It’s a simple but effective strategy that involves looking for links that don’t work anymore and suggesting to the domain owners to replace them with similar content you’ve published.
Replacing links that are dead with high-value and relevant resources you make will allow you to improve your SEO without having to spend a considerable amount of time and effort creating new content.
5. Grow your brand
Another link-building strategy that every business must do is grow its brand. When it does, it’ll evolve from your own thoughts, which, in turn, will allow it to express itself. But, much like many other digital marketing methods, you must recognise that you’ll only get natural links as your brand grows.
As its name suggests, in this SEO strategy these links are organically and editorially earned — they’re not a part of any kind of paid advertising or sponsorship. In other words, they exist to give credit where it’s due, making it something you need to achieve.
6. Look into the backlinks of your competitors
If your rivals are knocking it out of the park more than you are in the search results, then there’s a good chance that they’re doing something right, and you can do it too.
There aren’t many strategies as effective as looking at what the competition is doing, especially in link-building, because you’ll have a better idea where they’re getting their links from.
You’ll also find out the keywords they’re trying to rank for and what they’re doing to achieve it. So don’t skimp out on conducting competitive analysis as it will make a difference.
7. Create link roundups
To get the best links, you must first give them. Don’t limit your material by linking them to your website’s internal pages only. Instead, try to look for other articles and blog posts to link to.
To this end, a link roundup can be an excellent networking method and link-building strategy. It’s not complicated to do either since you only need to compile posts from other bloggers and writers relevant to your niche.
But make sure not to forget to look into the traffic and link profile. There may be blogs that are linking to the content you’ve published, and when you start making roundup posts, it’s a rule of thumb to begin with the pieces that are sending you traffic.
8. Monitor backlinks
Last but not least, you need to monitor your backlinks. If you fail to do so, you won’t know whether or not you should continue building more.
For example, there may be hundreds of links pointing to your content, but some could disappear in a few days. This is the reason why keeping track of the backlinks is incredibly important.
The link profile of a website is an integral factor in ranking in the search results.Remember that search engines like Google care about the kind of experience you’re creating for users, and the quality and number of links pointing to your page is an excellent indicator of that.
So follow these practices and start building excellent links now.