Top 17 Google Adwords Interview Questions Plus 10 Advanced Level

Updated February 13th, 2024

Google Adwords /SEM Interview Questions and Answers 2023-24

In this blog, I’ll be sharing some questions & answers that an interviewer can ask regarding Google Ads.

I have devided it into two categories one is which covers all basic level questions for fresher that you should know other is advanced level questions.

If you have any query or want to get answers to any questions you have you can ask me on the comment section, I’ll try to answer it.

I also update this section from time to time so you stay updated.

So go ahead be confident at interview

Must-Know – Basic Level Questions (Fresher) with Answers 

1 – What is Google Adwords?

Google Adwords is a popular advertising network offered by Google. Using this platform, the advertisers pay to show advertisements on Google’s search engine results.
The advertisers use certain keywords and bid on them in order to show clickable advertisements to web users. They also can run display, video & shopping ads campaigns.

2 – How does Google Adwords support businesses?

Google Adwords simply helps businesses to get the most productive and beneficial customers to sell their products and services. When a user searches for some keywords on Google’s search engine, these ads are placed before other website pages. So, a business looking for rapid growth in its sales can easily get lots of benefits from Google Adwords.

3 – What is the ad rank in Google Adwords?

Ad rank determines the position of your ads on Google. The ad rank depends upon the cost per click & quality score. the higher the ad rank the hight the ad position.

Ad Rank = Max CPC Bid x Quality Score

4 – What do you know about the quality score?

Quality Score is an estimate of the quality of your ads, keywords, and landing pages.
Ad quality fully depends upon the relevance and vitality of an ad. The quality score is determined by taking various things into the account including CTR, Keyword relevance, quality of the landing page, etc. It is required to have a good quality score in order to save money while publishing your ads.

5 – Do running ads on the Search Partner Network affects quality ?

No running ads on search partner sites won’t affect the quality score

6 – How to improve the quality score?

In order to improve the quality score, it is crucial to relevant and quality ad first of all. Also, you should also focus to improve the landing page experience.

7 – How many characters we can use in an Adwords Ad?

The text ad consists of three headlines where we can enter up to 30 characters each. Ad on the description we can have up to 90 characters. Also, spaces are included in the total character count.
Length limits

8 – What is CPC?

CPC is short for cost per click, or the amount we pay for each click in our pay-per-click (PPC) marketing campaigns.

9 – What is CTR & How to calculate the CTR?

CTR is the average “Click Through Rate” which is the ratio of clicks to impressions on your advertisements.

To calculate the CTR, we use a simple formula in which we divide the number of clicks by the number of impressions and multiply it by 100.

CTR Formula = Click/Impression x 100

10 – What is conversion tracking in Adwords?

Conversion tracking is a process of checking what is happening after a user clicks on an advertisement. It is basically used to check how your ads are performing. It is a good way to optimize your ads, keywords, texts, and bids.

11 –  What do you know about the keywords?

Keywords are the phrases that are used to navigate any type of content on the internet or we can search engines. It helps the users to find the relevant products, services or any other thing on the search engines. For the purpose of ads, these keywords are used to optimize ad campaigns to match the search phrases and find the most productive and relevant users.

12 – What do you know about the frequency capping?

Frequency capping determines how many times a user can see a specific ad. It helps us to serve users with a better ad experience.

13 – What factors affect the quality of a landing page?

The major factors that affect the landing page quality are relevance to ad text, page load time, page content, ease of navigation, user-friendliness, etc.

14 – What is automatic and managed placement?

Automatic placement lets the ads get placed in Google’s desired places whereas the managed placement helps you to easily place your ad at your chosen places.

15 – What do you know about the API?

Application Interface Service allows the developers to integrate the applications directly by using Google Ads Servers. It allows the advertisers to easily modify their ads as per their desires.

16 – What is ROAS and how to calculate it?

The ROAS (Return on Ad Spend) is the ratio of Sales by Spend. For a budget of 1000 INR, if you are getting the sales of 5000 INR, you have a RAOS of 5:1.

17 – How do you measure your PPC success?

The Conversion Rate is the best way to find out the success of your PPC. We can also check the performance using Google Analytics & Adwords on how many conversion we get.
Plus we can calculate how much we invested in Ads how much ROI we have. If we get a positive ROI then we have successful Ads campaigns

Advanced level Google Adwords Interview questions

1 – How many ads should we add in an ad group to have a good ROI?

It depends upon the specific ad campaign. If we want an optimized ROI, it is good to have only 2-3 ads in a group. For a campaign with optimized settings, where Adwords is responsible for some clicking activities, you can increase the number of ads.

2 – If an ad campaign is not giving you the desired results, what we should do to increase the conversion?

It is necessary to target the audience which can easily be converted into the customers. Using high performing keywords and properly themed ad groups will help a lot in this.

We also keep an eye landing page & other competitors what they are offering so we stay competitive.

3 – What do you know about the maximum conversion bidding in Adwords?

The maximum conversion bidding helps us to get the maximum conversions from your total PPC investment. It can easily be utilized for bid manipulation, and give a deep insight into the most beneficial campaigns and their click summaries. It required min 15 conversions in the last 30 days to work better

4 – Which keywords match type we should use?

There is no specific answer to this as every campaign is different from others but we can start with phrase match & broad modifier. If competition is high & we don’t want any irrelevant clicks then we can start with the exact match.

6 – What is the importance of the Impression Share metric?

Impression Share is the ratio of total impressions to total eligible impressions. This data is available for ad groups, campaigns, product groups, and different keywords.

This shows how many impressions we are getting with respect to other competitors so we can determine if we need to target more impressions or not.

7 – Which alternate you will select other than the CPC?

CPM (Cost Per Thousand) impression is also a great choice if you are looking for something competitive to the CPC bidding. In this, the advertiser is charged for per thousand impressions on an ad. SO in biding, you pay for impressions only.

8 – What do you know about Adwords ad extensions? Please name some of them.

The extension is extra information which helps the ads to perform better. They affect the quality score directly but make ads more appealing so getting high CTR which means higher quality score. Whether they are manual or automatic, these extension improves the outputs from our ad campaigns. Some examples of ad extensions are location, apps, price, message, call, site links, callout, structured snippet, etc.
Google also introduces new Leads Extension.

9 – What do you know about the Google auction?

In a Google Auction, the advertisers select the maximum bids to show their ads. Then Google algorithm decides where to put your ad depending upon the quality of your ad, bidding amount and give the ad rank in every auction – the higher the ad rank the higher the position in Google Ads.

10 – What information can’t be changed after you create your Google Account?

Once you create your Google Adwords Account, you cannot change the currency & country timezone we chose. We can request Google once to change if we needed it desperately but after that, it’s hard to change.

Hope you find these questions and answer on Google Ads helpful. I’ll be adding more questions soon. And if you have any query you can ask me in the comment section. Thanks