How to Exclude/Include – Single Product or Category in Shopping Campaigns
Manage a Shopping campaign with product groups Inside a Shopping campaign’s ad group, you’ll work with your inventory to place bids using product groups instead of keywords. A product group is just a subset of your inventory that you define, and all the products inside it use the same bid.
You can exclude products from your Smart Shopping campaigns by excluding them on the product group level. This can be very helpful when you have multiple categories and has different ROAS goals for those product categories.
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