Updated September 1st, 2021
How to Optimize Your Hashtags
Have you ever wondered what hashtags are? Well, they are little words that appear at the end of your Instagram posts or tweets and you can use them to search up content in your niche or find different communities on social media.
Hashtags are the reason why certain posts on your feed are more popular than others and there are many different types of hashtags available. Simply put, the use of hashtags categorizes content on social media and they can increase your reach twice as much if they are used correctly.
Hashtags are also a great way for you to engage with your followers and expand your reach and grow your follower count. It is important to note that not all hashtags produce good results. If you want to know the best technique for using hashtags, here is everything that you will need to know:
Use relevant hashtags
When using hashtags you should always aim to use ones that are relevant because it increases your chances of getting discovered by new audiences which can translate to more engagement for your account and more followers.
Using the proper hashtags can also expose you to your target audience, and there are many tools that help with this, such as TaskAnt. One of the best and easiest ways to find relevant hashtags is to follow influencers in your niche who have a similar audience as you.
By doing this you can draw inspiration from their posts. Another option is to check related hashtags which will tell you which hashtags are used most often. You can also use hashtag generator Task Ant which is a tool to help you find the best hashtags for your Instagram.
Check the performance of previous hashtags
Another tip is to check the performance of previously used hashtags. You can do this by using Later’s Hashtag Analytics that allows you to track insights about hashtags that you use.
This platform gives you a breakdown of which hashtags are generating the most likes, comments, impressions, saves, and reach on your posts on Instagram. This is very helpful because it allows you to be more strategic with the hashtags you use and it allows you to pick hashtags that guarantee the most engagement so you should definitely check the performance of previous hashtags.
Make sure the hashtag isn’t too popular
You should always avoid using hashtags that are too popular because using popular hashtags will result in your post getting lost and buried under the thousands, sometimes millions of other posts that have that specific hashtag attached. Instead, opt for hashtags that are less saturated, this increases the odds of your post being seen.
Use branded hashtags
The next tip is to use branded hashtags which is something that you should aim to always do. A branded hashtag is a hashtag that is unique to you or your business and it is a perfect way to promote your Instagram and create user-generated content, and is one of the easier ways to do it, as some methods are better than others. Branded hashtags definitely increase engagement and brand awareness.
Use the perfect number of hashtags
Lastly, we are going to discuss how many hashtags you should be using. It is important to use the perfect amount of hashtags when you post because you want to be discovered and the perfect amount of hashtags can assist this goal.
Now you might be wondering what the perfect number of hashtags on a post is? Well, the maximum number of hashtags that you are allowed to use is 30. Some experts believe you should use all 30 to maximize your chances of getting discovered while other experts believe 30 is too many and can cause your post to look spammy.
The general consensus is that you should use between 3-5 hashtags when you post on Instagram. This will generate good engagement and discoverability.
So there you have it, this is everything you need to know about how to optimize your hashtags on Instagram. It is very simple and easy to implement.
Remember to use relevant hashtags, check the performance of previously used hashtags, make sure the hashtag you use isn’t too popular, use branded hashtags and use the perfect number of hashtags. If you follow these simple guidelines, you will notice a positive difference in your Instagram experience.
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