Which Social Media Platform is Best for Marketing?

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Updated July 13th, 2022

Are you looking to move away from traditional marketing and try out social media marketing but aren’t too sure which platform you should be using? Have your started making use of social media marketing but aren’t sure if you are using the right platform for your business?

Which social media platform is the best for marketing? This is a question that marketers have struggled with since the birth of social media. Each platform has its own pros and cons, but it’s important to recognize that each one is different. Twitter, Instagram, TikTok – they’re all useful in their own way.

The biggest mistake you can make when trying to decide which platform will work best for your business is assuming that just because you have success on one platform, it means you will automatically have success on another.

You would be better off doing some research before jumping into any new platform or making any major changes to your strategy to ensure your time and energy are spent wisely.

If you are new to social media then you might no know the difference between platforms, and which is better to use, and why, so if you need help, then here is what you need to know to get followers quickly.


Instagram is by far one of the most popular social media platforms to this day. It is a photo and video sharing app that has now managed to reach over 1 billion active daily users since its launch in 2011.

Instagram is extremely beneficial for businesses to make use of in their marketing plan, not only because of the sheer number of people that they have potential to reach but also because of the various different feature which can be made use of in order to reach this audience.

There are also many growth services available, such as Growthoid, for those who would like to get more followers quickly. It also offers businesses the option to switch to a business profile but has many more benefits, including that of paid advertising and sponsored content, call-to-action buttons available in your bio, and even access to the Instagram storefront as a seller.

Instagram is a great place for anyone who is looking to market to a much wider demographic, but also spend a little extra time on their content to make it look as though they are selling a lavish and luxurious lifestyle.


TikTok is the newest platform of the bunch but also just so happens to be the most popular social media platform around. Having only been launched in 2016, it has seen incredible growth, managing to gain over 1 billion active monthly users in that short time.

TikTok is a short-form video platform where you can record, edit, and post your content for others to see.

TikTok is a great platform for those looking to market to a younger audience as their demographic is more towards teens. The best part about marketing on TikTok is that it is all about authenticity and being real. This means that you don’t need any fancy equipment and crazy-looking content to get popular, you just need your mobile phone and a good idea.


Lastly, we have twitter. Twitter is one of the more ancient social media platforms having been launched all the way back in 2006 but has managed to only grow in popularity since then, becoming one of the top 3 most popular social media platforms today, especially for businesses.

Twitter is a microblogging style platform with allows you to post content with a limited number of characters and attach visuals such as images, videos, or even gifs with it.

If you are looking to target more of the millennial generation, this is just the place for you. This is because millennials have grown up with Twitter and it is a place that they tend to make more use of than that of other generations.

Twitter is a great place to market as a business because it is a way for you to reach an incredibly large audience and even engage with them to create more personal relationships.

There are so many benefits that come along with each social media platform. The trick to choosing the right platform for your business or brand is to make sure that you know what platform your target audience makes use of.


Viren is having 6+ years of experience in Digital Marketing across different industries & verticles. He is in expert Paid Advertising & SEO.

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