How to Effectively Market Your Small Business on Social Media

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Updated July 13th, 2022

How to market your business on social media

Do you have a business or brand and are looking to market it on social media but have no idea how to go about it? Have you noticed just how many other businesses and brands have started making use of social media and wonder how they do it?

If you are a business owner or just someone trying to promote your personal brand, it can be difficult to market yourself on social media. There are so many different platforms and mediums available that it’s hard to know where to start.

Have you been struggling to figure out how to market your business on social media? Social media is a great way to connect with potential customers and grow your business, but it can be difficult when there are so many different platforms to choose from.

Each platform is vastly different from the next and they all have their own individual benefits when it comes to marketing. If you are in need of help with knowing what to post or what you should be doing, here are some tips for you to follow to market your business or brand on social media.

Use the best platforms

When it comes to marketing on social media it’s important to note that there are a whole bunch of different platforms to choose from, and choosing the right platform for your business or brand is crucial when it comes to success for your account.

Currently, there are 3 social media platforms that are the most popular among businesses, these being TikTok, Twitter, and Instagram.

TikTok is a short-form video platform that was only launched in 2016 but has since managed to gain an audience of over 1 billion active monthly users. Their main demographic is that of teens and tweens and if this is who you are looking to market to, TikTok is the platform for you.

Twitter is an old but gold social media platform that has been around since 2006 and is only getting more and more popular. One of the things that make Twitter is great is the number of growth services available, like Twesocial, which means users can get off to a great start with a lot of followers. Twitter is a microblogging style platform that is targeted more towards millennials.

Lastly, there is Instagram which is seen as an everything platform where you can post both videos and photos in a multitude of ways. Instagram has a user base of over 1 billion active monthly users who fall part of a much larger demographic from teens all the way to their parents.

Use influencers

Influencers are the celebrities of social media and have masses of followers who are loyal to them. One of the best ways to market your brand on social media is to make use of influencers and take advantage of the massive following they have.

This can be don’t by sponsoring some of their content in return for a small advertisement, or even sending them some of your products to try out in the hopes they will share positive reviews with their audience.

Build a community

On every social media platform you decide to make use of for your marketing, you should always try to build a community. This means you grow your audience through organic marketing and create a sense of loyalty among your audience.

A great way to do this is to figure out what niche you fall part of and adjusting your content to suit the people who also fall part of this niche.

Being part of a niche is so important as it allows you to create content and cater it directly to an audience that you know will like your business or brand. This is a great way to grow your account.

Don’t over-sell

Many people think that social media marketing is just like traditional marketing in that you can just post advertisements about your new products and this will be good enough.

It is important to remember that social media is a place where people come to be entertained, and if you are just hard selling to your audience this might make you lose out on engagement and potential followers because you are not entertaining.

You should always keep some form of entertainment in your content with sporadic advertisements for your products, to not only get followers but also if you are trying to sell something.


Viren is having 6+ years of experience in Digital Marketing across different industries & verticles. He is in expert Paid Advertising & SEO.

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