How to Use AI to Improve Content Strategy
In 2008, the American computer animation film studio Pixar released its most thought-provoking sci-fi adventure yet, featuring a small waste-collecting robot named WALL-E who embarks on an incredible journey to save the future of mankind.
At the time, the premise that we humans would become so reliant on AI and sentient robots to do our bidding, in the not-so-distant future, seemed pretty far-fetched.
However, since then, the likes of Siri, Alexa, Cortana, and other virtual assistants, proved that such a notion was not only plausible but rather inevitable, which just goes to show how far we’ve come.
Now, the question that’s on every marketer’s mind at the moment is whether or not this technology actually has ways of improving their content strategies? The short answer: yes. The long answer: take a look down below.
Brainstorm awesome ideas and blog topics
Hitting the bullseye with your target audience is the landmark of any successful content marketing strategy. Yet, finding the right type of content to incorporate into your marketing strategy can be a hard nut to crack if you don’t know exactly who your target audience is, or if you happen to stumble upon a severe case of writer’s block.
Thankfully, there are AI tools out there that can help you uncover the secrets of top-ranking content, aid you in your keyword research, and also provide you with the necessary assistance during your brainstorming process.
For example, the marketing platform HubSpot has a built-in toolkit that can pinpoint relevant themes and hot topics for your particular industry with the use of clever AI. Similarly, the AI-powered platform, MarketMuse, provides recommendations on the type of content you need to write about in order to target certain topics based on how well they rank.
Conduct market research
To truly know your enemy you must become your enemy. In other words, you need to conduct meticulous competitor analysis to find out what exactly is going so well for them and how to integrate said tactics into your own content strategy.
Now, seeing how the internet contains billions of pages worth of data, this task is simply too great of an undertaking for any human to tackle entirely on their own. For this reason, we employ sophisticated AI tools to do the heavy lifting for us.
Crayon is an example of one such tool that uses AI to crawl the websites of competitors in real-time offering valuable insight and analysis on the various tactics they employ. This way you find potential gaps in their content marketing strategies that you can later exploit to gain a clear advantage over the competition.
Diversify your content
Variety is the spice of life. If you resort to only one content type, say blog posts, your content strategy will become real stale, real fast. Hence, you need to diversify your content into various different formats to prevent content oversaturation and to help keep your content look fresh and interesting.
At the same time, you want to appeal to different audiences through different channels, as what might be enjoyable for some, may be lackluster for others. This is where AI-powered transcription comes in handy. For example, VerbIt offers transcription services in different industries, including SEO, enabling marketers to harness the power of this technology to optimize their content marketing strategies for search engines.
It allows marketers to quickly repurpose their audio and visual content, for example, podcasts and videos, into the written format (blog posts and articles), which not only helps you rank better, but it also makes your content appealing to a much broader audience.
Refine your quality
Let’s face it: no one likes writing a two thousand word blog post only to edit it afterwards. Also, depending on the type of content, this could even take a few hours to a whole day.
Luckily for us, though, there are several AI-based grammar checking tools out there that are always eager to correct our spelling errors for us, and Grammarly is one of them. Not only does it mark the various typos and grammatical errors we’ve missed automatically but it also suggests ways of correcting them.
Thus, allowing you to work on new exciting content instead of wasting time editing the old one. Speaking of new content, Acrolinx is yet another software that utilizes a linguistics analytics engine that can help you refine your content and also provide you with some neat tips on how to make it even better.
Optimize your strategy
Finally, marketers can leverage the use of AI and predictive analysis to tailor their content strategies to their specific target audiences, providing them with a more personalized customer experience.
This data-driven strategy gives marketers a better return on their investment by producing content that actually converts and drives traffic. For example, the platform BrightEdge uses deep machine learning to facilitate traffic, drive conversion, and increase revenue by providing real-time metrics of content engagement on all channels.
That way you know exactly which type of content is performing well and your audience wants more of, and which content requires some more tweaking from your part. Other notable ways of gathering data include surveys, forms, questionnaires, and so on. Remember, knowledge is power.
In conclusion, AIs are still a long way from fully replacing humans when it comes to content creation. Nevertheless, they still make for excellent personal assistants and are valuable tools when used properly.